Ocean Crest Motors

Ocean Crest Motors' need to remove Buick from their branding provided the local dealership with an opportunity to rebrand and stand out amongst competitors in the area. We worked directly with the family-owned business to revamp their branding suite for all physical and digital applications and to accurately represent their offerings of Chevrolet and GMC vehicles.

The new logo features an ‘O’ & a ‘C’ in the rolling wave, as well as pays tribute to their family’s history on the coast & the Terrible Tilly Lighthouse. In addition, we designed an alternative logo specifically to maximize the space on license plate placeholders so customers can quickly & easily recognize their dealership on passing cars.

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What we’ve done

• Designed a full branding suite including typography and custom colors
• Created logo variations to maximize space across different physical and digital marketing uses
• Implemented a Brand Guide to help guide design and typography choices
• Conducted competitive research to ensure the new brand stands out against other dealerships