Branding + Marketing

Astoria Golf & CC

Work Image
Client
Astoria Golf & Country Club
Service
Branding + Marketing
Tools
Illustrator
Project Overview

Astoria Golf & Country Club is a scenic and historic private golf club nestled in the natural sand dunes of the Northern Oregon Coast.

100 years is a big deal. Astoria Golf & Country Club, located in Warrenton, OR, understood this momentous accomplishment and sought out help to create a centennial branding suite that could be used across digital platforms as well as merchandise. The inspiration for the design came from the notable Cypress tree on the course's 6th Tee Box. Further, we worked with a typeface developer to design a custom typeface based on the Club's historic tee markers.

What we’ve done

  • Designed a full branding suite for their internal marketing team to utilize throughout 2023
  • Worked with a typeface developer to create a custom typeface
  • Implemented a Centennial Brand Guide to help guide design and typography choices
  • Created a Marketing Strategy to launch the new logo and create excitement
  • Collaborated with the internal marketing team throughout the year for additional digital marketing and content support
  • Versioned out the centennial branding to be usable past 2023 at the Club's request