Astaria Farm

As brands grow, their goals and initiatives evolve. Astaria Farm was the third iteration in a branding suite that developed over the course of three years. Starting in 2018, Erin approached us to brand her new endeavor of Bay City Equestrian. A few months later, she needed the branding to reflect her own name as she started to work independently with other farms. Finally, in 2021 Erin kickstarted her full, premier equestrian facility and while she loved her original branding, she needed it to evolve with her farm.

Across all three brands we kept the same horse imagery to assist with familiarity of the new designs. In its final iteration, we included the constellation as part of the horse's topline to allude to the new facility's name. Those same stars were utilized for an additional logo variation and across other visual identity assets to keep the brand cohesive.

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What we’ve done

• Designed a full branding suite, inclusive of colors, typography, and brand identity elements
• Created cohesion across all three logo variations for familiarity in the brand's new design
• Implemented a Brand Guide for Erin to utilize and keep the branding consistent across future applications
• Preemptively design logo variations to combat legibility issues with contrasting colors and embroidery